Saint Laurent

January 15, 2013

I love the latest installment of the Saint Laurent ad campaign (though I miss the “Yves” – do you?). The photos are so dark and moody yet you still get a strong sense of texture — feather plumes, a hint of lace, a sculptural bracelet… Doesn’t hurt that British model Edie Campbell has perfect hair. Speaking of YSL, my all-time favorite red polish (first spotted on a terrifically chic granny at my neighborhood nail salon…) and these new shoes!

(images via Fashion Gone Rogue)

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Comments

  1. Patti says:
    January 15, 2013 at 6:14 am

    love me some moody photos sometimes : )

  2. Chelsea says:
    January 15, 2013 at 7:43 am

    I am totally head over heels for this campaign. I love how sensory the whole thing is. Gorgeous.

  3. Josie says:
    January 15, 2013 at 8:10 am

    Ooh! Love all of this. Gorgeous shots. Gorgeous hair. Gorgeous model.

  4. Tabitha says:
    January 15, 2013 at 8:48 am

    This is another pic for my fringe file – the scissors are calling to me.

  5. Laura says:
    January 15, 2013 at 11:18 am

    I love the new idea of Saint Laurent. In changing their name they made such a break from their past image, yet the new clothes are so similar to the line’s history. Such a brilliant transition!

  6. Miro - Dose of Dash says:
    January 15, 2013 at 2:13 pm

    I also really miss the “Yves.” Did they keep the logo? I feel like YSL (not SL) is so iconic. There are plenty of other ways to make a brand feel fresh.

  7. Lena says:
    January 17, 2013 at 10:17 am

    A little late 60s Joni Mitchell–I love this!