Katie Armour created The Neo-Traditionalist in 2009 to share her fascination with bygone fashion, decor, destinations, and tastemakers. From Peggy Guggenheim to Fleur Cowles, she has long been inspired the classic, the eccentric, and the visionary. Growing up on California’s central coast, Katie’s aesthetic was molded by her vivacious grandmothers — Paula (a librarian, historian, public defense attorney, and national Jeopardy champion) and Rita (a quick-witted redhead whose style rivals Jackie O. and decor boasts novelties by the late, great Tony Duquette).
Strongly adverse to the road most traveled, Katie talked her way into boarding school at age fourteen and never looked back. She eventually made her way to Switzerland where she attended university on a lovely little lake by the Italian border. It was during her years abroad that Katie truly honed her eye for design visiting museums, galleries, and auction houses from Mexico City to Sarajevo. Twenty-some countries later, she returned stateside determined to make her mark.
Today Katie resides in New York City with her chubby sidekick, Alfred the pug. She enjoys Friday nights at The Met, Sunday brunches in Brooklyn, and having her pixie cut at the local barber shop. She is a cofounder of online lifestyle magazine, Matchbook.
Katie has received press from The New York Times, San Francisco Chronicle, The Wall Street Journal, Refinery29, Fashionista, Glamour, New York Magazine’s The Cut, House Beautiful, Forbes, and several other nice folks. An avid Pinner, she was recently named one of ’30 Pinners to Follow’ by TIME.